ASOS is definitely another favorite of mine. Both for pregnancy wear and not regular clothes. It’s not just their stuff that are cool, I think their philosophy and marketing are so on point and current.
The ASOS family is about freedom, no judgement, uniqueness, expressing, including and being happy with who we are. In their book, clothes are meant to be a source of fun. They should fit and sometimes be practical. And they are supposed to boost your confidence, not the other way around.
They are especially big on the including part. They work with 200 models in all shapes and sizes and they have 4 different ranges – Maternity, Curve & plus size, Petite and Tall. That is of course on top of everything else.